The Business Whisperer

bw1.1The Business Whisperer is an inspirational book which uniquely combines a captivating story and the use of animal analogies to communicate the teachings of personal development.  

The Business Whisperer is the story of Exley Manning, a 78-year-old American businessman who, over his long career, has discovered the secrets of life so many search in vain for. His chance encounter with Art Biddle, a young entrepreneur, leads to a fascinating journey of learning as the two become great friends. Exley teaches the young man his philosophy about life and business using a series of animal analogies, beginning with a tale about a chicken and a pig. Art becomes entranced by the stories as his search for wisdom is met by Exley’s desire to share. Their relationship is ended prematurely with Exley having only shared a snippet of his learnings. However, he leaves the young man a priceless gift…his journal of writings, including the full catalogue of his philosophies using animals as the imagery. The stories are so captivating they demonstrate each business principle in such a memorable way, they are unlikely to be forgotten by anyone who reads them. This book is the story of how one man’s philosophy and the unique way he illustrates each lesson changes the life of his student. Brilliantly illustrated by my good friend Nathan Jacka, each chapter offers wisdom and advice on how to deal with the demanding situations people find themselves in during their business life. Most will identify with the young man as he discovers the treasures hidden in Exley’s writings, the meaning behind each one beginning to transform his thinking and beliefs. 

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This book is about teaching people how to deal with the complex issues of life which can cause unhappiness and limit their personal growth. It offers wisdom and encourages the reader to, firstly, become more aware of the situations they may face but, more importantly, how to deal with them in the future. This will result in people changing their personal philosophy primarily because of the way in which the life lessons are presented in the book. Each and every animal analogy will be remembered because of the imagery the stories create and, from initial feedback I’ve been given, readers will begin to repeat the lessons in their everyday lives. Another aspect of the book is the character of Exley Manning; this person is someone everyone wants to know and to have as a personal advisor. He may be the lost parent or guru people crave in their hour of need, always on hand to give out his wisdom in an unforgettable way A unique characteristic of the book will be its lasting impact on the reader. It is a book which teaches the reader how to deal with the issues in life which can not only challenge them but restrict their personal growth. It sits in the “personal development” genre but is also a captivating story which would appeal to any reader whatever their purpose for reading the book. Initially focused on the business world, the book has equal value to young people who are starting out on their adult journey – the objective is to teach the reader what it would take them many years to learn through experience. The book takes a series of issues most people are faced with as they go about their daily lives, it illustrates the impact the issue can have if not dealt with and offers a solution to dealing with the issue successfully. But there is a unique approach to this, which has never been offered before by a personal development book and which makes this title distinctive in its genre. The storytelling and animal imagery used makes it a pleasure to read whilst ensuring the wisdom is captured and retained by the reader. The problem most people face is how to find the path of least resistance in life; this book offers the reader the secrets to achieve that goal.

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The basis of the 17 analogies is a series of principles which are either assets the reader requires to develop personally, or issues which can limit their growth if not addressed. Because of the use of analogies and indeed animal parables, each chapter holds a different story within the main story, keeping the book fresh and maintaining the attention of the reader. The book doesn’t have a traditional “front to back” approach, which also allows the reader to select chapters and also re-read any chapter selectively. The use of animal analogies is centuries old and is often employed in business and in life generally, but often these analogies are misunderstood or not used once learnt. This title makes them so memorable they will be understood and retained by the reader, thus allowing them to change their philosophy.

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Read some recent reviews of The Business Whisperer:

Liz Ledger

Philip Warwick (Senior Teaching Fellow, Durham Business School)

Total Guide to Swindon

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